The main approach to this commercial is ethos. They try to relate people who have crazy girlfriends/wives to the main character’s situation. The position the man is in is very common in relationships, summited to his girlfriend’s rule. They also try to have people relate to the ability of drinking something delicious without gaining weight. The end, when the women accidently hits the other uses pathos to make people laugh, with this you’ll remember and share it with others. The strong ethos relation and the strong pathos ending is marvelous. The goal was certainly met: now I want to try this new Pepsi and share this clip with my friends.
